Tuesday, March 02, 2004

A Woman's Car

Volvo has unveiled a concept car at the Geneva International Motor Show that was designed entirely by women. It's far from a fluffy pink lipstick tube on wheels... with a sports coupe body, gullwing doors, and a 215 hp gas-electric hybrid engine. The kicker is this quote:

The workers demanded everything in a car that men want in terms of performance and styling, "plus a lot more that male car buyers have never thought to ask for," said Hans-Olov Olsson, Volvo's president and chief executive.

"We learned that if you meet women's expectations, you exceed those for men," he said.


Update [3/23]: The link provided above is dead, so here's a link to another article about the car.

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